RURAL MARKETING and MANAGEMENT

Product Description

Price: ₹595 - ₹0.90
(as of Jan 04, 2025 04:48:19 UTC – Details)

This book provides a comprehensive understanding of rural marketing and management practices in India, with a focus on targeting rural consumers. It covers topics such as rural market segmentation, consumer behaviour, product development, pricing strategies, distribution channels, and promotional activities. The book also explores the challenges and opportunities associated with rural marketing and management, such as infrastructure issues, limited resources, cultural differences, and regulatory barriers. In addition, the author discusses case studies and real–world examples of successful rural marketing and management initiatives, including those of companies like Hindustan Unilever, ITC, and Mahindra & Mahindra. The book also offers practical insights and recommendations for marketers and managers who want to tap into the rural market and make their products and services more accessible to non-urban consumers. Overall, the aim of the book is to equip undergraduate and postgraduate students, academicians, marketers, managers, and entrepreneurs with the knowledge and tools they need to succeed in the challenging and dynamic environment of rural markets.

Publisher ‏ : ‎ PHI Learning Private Limited; First Edition (22 December 2023); PHI Learning Pvt. Ltd., Rimjhim House, 111, Patparganj Industrial Estate, Delhi 110092
Paperback ‏ : ‎ 324 pages
ISBN-10 ‏ : ‎ 8119364848
ISBN-13 ‏ : ‎ 978-8119364848
Reading age ‏ : ‎ 17 years and up
Item Weight ‏ : ‎ 515 g
Dimensions ‏ : ‎ 22 x 2.5 x 15 cm
Country of Origin ‏ : ‎ India
Importer ‏ : ‎ PHI Learning Pvt. Ltd., Rimjhim House, 111, Patparganj Industrial Estate, Delhi 110092
Packer ‏ : ‎ PHI Learning Pvt. Ltd., Rimjhim House, 111, Patparganj Industrial Estate, Delhi 110092
Generic Name ‏ : ‎ BOOKS